XXX from Milano

Location
Milano
Project
Diego Grandi
Photo Credits: Andrea Martiradonna

“XXX from Milano” emerged as a temporary appendix to the beauty of the location, highlighting its iconographic character.

In the historic crossroads of Milan, Lea Ceramiche has created a meeting of ideal and real in which 13 ceramic bodies have designated the phrase “XXX from Milano” and suggested a free path which simulates a new typography and has suggested many different visions of reality. Each element was finished laterally with glossy ceramic strips from the Lea Ceramiche Project L14 collection in X-Brown colour.

The brilliant brown of the ceramic material was underscored by the joint in a vibrant yellow colour: the Ultracolorplus produced by Mapei, a leading company in the field of adhesive and chemical products for construction, which was present with Lea Ceramiche at the Milanese installation. The superficial parts of the bodies, made in lamé with mirror finish, lent an unpublished look to the intersection of the faces of the Gallery which, in this manner, drew near to the visitors and were re-drawn by each one based on the point of view.

The ceramic bodies in the Gallery designated a path in the real dimension and assumed a significance if viewed from yet another point of view, high and global, recorded by a camera and shown to the public through various monitors. So “Saluti da Milano” became a Lea Ceramiche postcard to photograph, record and, above all, to live: a bureaux area and a relax provided information, possible paths and a moment for a break in the heart of the city. The XXX from Milano project confirmed, even on this important occasion, Lea Ceramiche’s will to probe ever new scenarios and always unexpected creative contexts.

"Since 2003 I have created five collections for Lea Ceramiche, which have marked several key moments in a process of interpreting the material, a process that has been constant over time."

Mockup: A story about the materiality of architecture
Mockup: A story about the materiality of architecture
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Slowing down today, to come back stronger tomorrow.

Today more than ever, doing business demands a strong sense of responsibility as well as the ability to be flexible, in particular at a time as dramatically complex as the one we’ve been living through over the past few weeks due to the Covid-19 situation.

Right from the start we instituted a series of strict rules for the purpose of safeguarding the health and safety of our employees in the workplace, in full respect of the regulations passed by the Italian government.

Now we have decided to temporarily halt manufacturing in our Italian sites, which will remain closed for three weeks as of this Friday 20th March because of an external economic situation that is momentarily impacting negatively the market.

Nevertheless, the company is not closing.

We are here for you, and for those who wish to continue choosing our products and to whom we will guarantee the best commercial assistance and an efficient delivery service.

We are still here, with our continuous innovation and our ongoing research into new products and solutions that we will soon be proud to launch.

We will come back even stronger than before, ready for the new challenges that await us!

18/03/2020