Concreto

Location
Milano
Project
Fabio Novembre

A new ceramic experience.

Creativity meets innovation and once again places design at its core. In this new project designed by Fabio Novembre, Lea Ceramiche presents Concreto: a new collection of big thin laminated porcelain stoneware slabs and an installation that transforms the Showroom in via Durini, Milan, into an immersive experience that enhances contact with the material.

With the idea of creating a connection with the meaning of the word Concreto, the installation is free of all kinds of abstraction, that deviate attention from the product, and focuses on the collection as the only actor inside the setting.


The sequence of slabs, from light grey to dark grey, and the ceiling and back wall both with a mirror finish, amplify the space and emphasize its size.
The intrinsic value of the exhibition, however, lies in the cement itself, that is the inspiration that combines the elements and recreates a truly stunning glam vibe.

Concreto
“We started working together with Lea Ceramiche many years ago and this has brought about a relationship of mutual respect and esteem. It was inevitable that it would have led to something more… Concreto.”
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Shipping and logistics are still operational.

Italy, as well as many other countries around the world, is engaged in an aggressive battle against the spread of the Covid-19 virus.

In order to keep the number of infections to a minimum, the Italian government has declared the temporary and limited closure of many manufacturing industries.

Nevertheless, certain activities related to the supervision of continuous production plants, such as the ones used in ceramic tile manufacturing, together with the preparation and shipping of stock materials have been permitted.

Therefore our warehouses and shipment departments remain fully operational, in full respect of the recent regulations imposed by the relevant authorities. Our staff will therefore continue to prepare and load merchandise, observing all of the necessary health and safety precautions.

Thanks to the remote working technologies that have already been implemented, all other sales supporting activities as well as your commercial and administrative contacts remain available, as always, to handle your requests.

We therefore wish to inform you that even during this manufacturing standstill, it is still possible to place orders, consult stock availability, request information, and pick up goods from our warehouses.

25/03/2020